Do you wish your brand had a distinct voice? And guidelines for writing across your website, emails, social, and ads?
Do you feel pressure from investors to shine on social media?
Is your marketing team self-electing their “best writer” to write last-minute lifecycle copy?
“She’s got brains and a voice.”
-Rodale’s organic life | ROdale
Here’s the thing…
You’ve probably tossed around the idea of working with a copywriter. And everyone likely agreed, but the conversation went flat. Because, hey, who has the time to actually find one?
Sound familiar?
As a creative director or head of marketing, you’ve also probably seen how far a strategic writer can take a brand.
TESTIMONIAL
“Larell was a pleasure to work with! She was very clear and organized with her communication and delivered the content on time. The blog post she wrote for us was of high quality. It was engaging, informative and included thorough research and quotes from reliable sources. I was very happy with her work and will be hiring her again."
— Dominique Caron, Founder/Owner of Apoterra Skincare
Services
Content consulting
Stop spending money on marketing that doesn’t convert. Let’s take a look at your branding and marketing strategy. Together we will align your content to support your business goals.
Email marketing
Nothing is more powerful than a nurtured email list who love to hear from you AND can’t wait to become new and repeat customers. Let’s get creative and consistent with your newsletter and email strategy.
Copywriting
Your website is your business’s passive saleswoman. She greets your potential customers with a beautiful design and then, through branded copy, informs them about your product or service.
Targed articles
Smart, informative articles not only position your brand as a thought-leader, they boost your visibility with SEO best-practices. Most importantly, good content builds community.
TESTIMONIAL
“Larell Scardelli is one special writer. She is your sister, your best friend, your niece, or your daughter, who cracks you up with her wit and infinite wisdom. I have been an expert source for almost 20 years and always look forward to working with her. As a journalist, she is a pleasure. She gives her sources ample time to respond to questions and follows up with intelligent clarification about difficult subjects that readers want to understand. Larell is one of a kind!"
— Dr. Elizabeth Trattner, MD
A Little About Lalalarell
There’s nothing more exciting to Larell than seeing badass start-ups in the wellness world create diverse communities all in the name of solving a common pain point. Okay, well, maybe taking a yoga class or making homemade coconut curry is a little more exciting.
After earning her BA in Creative writing from Susquehanna University, she attended Columbia University’s Summer Publishing Course. This led her to work on the editorial teams of several regional and national magazines—notably, First For Women and Rodale.
During her time as a fact-checker, researcher, assistant, reporter, writer, and everything else that goes along with building a beautiful brand, she discovered her knack for profitable strategizing. Since then, she’s helped many digital start-ups, corporate and independent, grow with her unique concept of content marketing.
Larell’s focus on the wellness industry came from a pain point of her own: adult-onset acne. Instead of taking the Western route, she used diet, supplements, and energy medicine to heal her skin condition. This experience led her to write popular digital articles for outlets such as Women’s Health, Healthline, and Prevention. Larell is a RYT-200, Usui Reiki master, and energy medicine practitioner. You can find her singing with her rainbow parakeet or taking long nature walks.